Trademarks are words, names, symbols or devices used to indicate the source of goods or services and to distinguish them from the goods and services of others. A trademark is obtained on a recognizable phrase or symbol to legally distinguish it from other similar products. Trademarks may be used to prevent others from using a confusingly similar mark, but cannot prevent others from selling the same product.
Trademarks are an important part of any business, as they protect your brand’s image. However, just because you conduct business under a certain name and with a certain logo doesn’t mean you are qualified to trademark it. The mark cannot be generic or confusingly similar to an existing mark for the same type of goods/service.
First, a trademark search is required to make sure there aren’t potential issues with confusion between what you want to trademark and something that’s already been trademarked. The search results might also help you identify competitors to determine if your trademark is strong compared to the trademarks that already exist. This step of the process might sound simple, but it’s a very comprehensive process that is best left for an experienced attorney to conduct. An attorney will be able to look at both registered and unregistered trademarks to make sure the mark your trademark won’t be a problem in the future.
Once the search is completed and your trademark application process commences, you are officially involved in legal proceedings. This means you have to abide by U.S. trademark laws, making it even more important to have an attorney at this point in the process.
Contact us today or call 949-833-7125 for a free initial consultation on how to get started with your trademark application.
Registering your trademark is a crucial step to protecting your business, but it’s also necessary to protect your trademark once you have it. Our trademark litigation services will help you protect your business from trademark infringement.
It’s important to hire an intellectual property attorney to protect your trademark since most businesses are built on their brands.
Applying for a trademark isn’t as straightforward as it might seem at first glance. While you might think hiring an attorney to help with the trademark application process is too expensive, if your initial search isn’t conducted thoroughly, it could cause expensive legal issues in the future.
An experienced trademark attorney can also provide their expert guidance throughout the entire process, making sure all of your bases are covered with regards to the intellectual property you’re looking to trademark.
mjIP is based in Irvine, California and we serve clients all over Orange County. We also work with business owners and entrepreneurs in the broader Southern California region, such as Los Angeles County, San Bernardino County, Riverside County and San Diego County.